Apple announces new iPhone 11 model with price cut

Apple unveiled new iPhones with camera enhancements and improved battery life, making changes to attract buyers before a more substantial overhaul of its product next year.
The newest handsets come as the company seeks to spur new upgrades in a slumping global smartphone market.
The new phones are “jam-packed with new capabilities and incredible new design,” Apple chief executive Tim Cook said at a launch event in Cupertino, California.
The surprise from Apple was the decrease in the starting price at $700, lower than the starting level for the iPhone XR at $749.
Also, Apple unveiled a more expensive “Pro” model of the iPhone 11.
The tech giant also announced launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce over-dependence on the production of iPhones.
The Apple TV+ service will be launched November 1 in more than 100 countries at $4.99 every month and will include a “powerful and inspiring lineup of original shows, movies, and documentaries.”
Apple is featuring comedies, scripted dramas, and movies. It will also include children’s programmes in the service, which will compete against some streaming giants like Amazon and Netflix.
Apple said customers who buy an iPhone, iPad, iPod touch, Apple TV, or Mac would have the first year of the service for free.
Apple Arcade, the company’s online gaming subscription service, will launch next week, offering exclusive titles for desktop and mobile users.
The service, which will cost $4.99 per month, and will include more than 100 game titles produced for Apple products.
“You can’t find these games on any other mobile platform or subscription service, no games service ever launched as many games, and we can’t wait for you to play all of that,” product manager Ann Thai told the Apple media event.
Besides iPhones, Apple also showed off new versions of its internet-connected watch and iPads.

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